How to create woke advertising that resonates locally -
Woke-washing: how brands are cashing in on the culture wars | Advertising | The Guardian
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
Consumers' Research ads accuse Nike, American Airlines and Coca Cola of putting 'wokeness' first | Daily Mail Online
Is the Nike Air Max 720 for inflated fashion egos, or a shoe for the woke? | WIRED UK
Consumers' Research ads accuse Nike, American Airlines and Coca Cola of putting 'wokeness' first | Daily Mail Online
Why it pays for big brands to get cosy with the world of woke | Comment | The Times
Nike, Colin Kaepernick, and the Changing Role of the Athlete | WIRED
Woke ads: is there such a thing as bad publicity? | The Lighthouse
What CEOs Can Learn from Gillette's Advert - Real Leaders
Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding | News portal | University of Salford, Manchester
New disturbing Nike advert prime example of businesses posing as woke to turn profit - Daily Record
People Burn Nike Gear After Colin Kaepernick “Just Do It” Ad
Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
Nike, Coke, American Airlines hit with ad campaign blasting 'woke politics' - Washington Times
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Nike working hard to look 'woke' | Stuff.co.nz
Can Nike keep its cool? | Financial Times
Gartner Blog Network
Why I'm boycotting Nike: Get woke and go broke
Nike's Colin Kaepernick campaign puts the boot into Donald Trump | News Review | The Sunday Times
Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
Nike's diversity advert causing a backlash in Japan - BBC News
Colin Kaepernick's Nike advert is a distraction, his protest is bigger than any argument about shoes
