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TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

Conversation with Olympic decathlete Dan O'Brien
Conversation with Olympic decathlete Dan O'Brien

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Ranker - 11 Things That Were Hugely Hyped But Then Massively Flopped rnkr.co/EKORST | Facebook
Ranker - 11 Things That Were Hugely Hyped But Then Massively Flopped rnkr.co/EKORST | Facebook

Decathlete Dave Johnson shares memories of winning bronze medal in 1992 Olympics - NBC Sports Northwest
Decathlete Dave Johnson shares memories of winning bronze medal in 1992 Olympics - NBC Sports Northwest

Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed

Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site

I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Dan O'Brien - Wikipedia
Dan O'Brien - Wikipedia

Hall of Fame Class of 2012: Dan O'Brien
Hall of Fame Class of 2012: Dan O'Brien

Dan vs Dave - YouTube
Dan vs Dave - YouTube

US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr
US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr

Where are they now: Dan and Dave - Sports Illustrated
Where are they now: Dan and Dave - Sports Illustrated

Looking Back On One of Our Favorites, Dan O'Brien, Olympic Gold Medalist - Basin Life
Looking Back On One of Our Favorites, Dan O'Brien, Olympic Gold Medalist - Basin Life

THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times

The Trials of Dan and Dave - 30 for 30 Podcasts
The Trials of Dan and Dave - 30 for 30 Podcasts

Project ACES: World's Largest Exercise Class
Project ACES: World's Largest Exercise Class

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Reebok Commercials - Dan and Dave - 1992 - YouTube
Reebok Commercials - Dan and Dave - 1992 - YouTube

RETROspective: Olympic Busts - Dan and Dave | Insufficient Scotty
RETROspective: Olympic Busts - Dan and Dave | Insufficient Scotty

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man

Dan and Dave & The $30 Million Campaign
Dan and Dave & The $30 Million Campaign

Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube
Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube

Dan O'Brien and Dave Johnson | Summer olympic games, Olympic games, Summer olympics
Dan O'Brien and Dave Johnson | Summer olympic games, Olympic games, Summer olympics

I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson

Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images
Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images

Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune