Most people quit playing guitar. Fender's new app wants to fix that.
Andy Mooney, CEO of Fender: "90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
979 Andy Fitzgerald Photos and Premium High Res Pictures - Getty Images
Fender sales boom as guitar playing surges during the pandemic
Fender Songs Looks to Professionalize Online Music Instruction
U2's Edge Helps Fender Find What It's Looking for With New App - Bloomberg
How one man's eureka moment earns Disney $3bn a year - BBC News
Andy Mooney, CEO of Fender: "90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
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The boy with rock star dreams now heads Fender electric guitar company - Los Angeles Times
262 Mike Mooney Photos and Premium High Res Pictures - Getty Images
Andy Mooney, CEO of Fender: "90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
Fender Turns to Hollywood, Internet to Lift Sales - Los Angeles Business Journal
Fender tunes in to gender to drive sales | Financial Times
Asking $13.5 Million, L.A. Home of Guitar Company CEO Offers Opportunity for Customization - Mansion Global
The CEO of Guitar Icon Fender Says Company Expects Record 2020 Sales
Andy Mooney, CEO of Fender: "90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
Fender and Sweetwater CEOs on the demand for music gear amid pandemic - YouTube
Andy Mooney, CEO of Fender: "90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
U2's Edge Helps Fender Find What It's Looking for With New App - Bloomberg
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How one man's eureka moment earns Disney $3bn a year - BBC News
Asking $13.5 Million, L.A. Home of Guitar Company CEO Offers Opportunity for Customization - Mansion Global