Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
PDF) Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position. | by Vugar Mehdiyev | Medium
What Is Brand Equity & How to Build, Maintain & Measure It
An analysis of brand-building elements used by Adidas – Zhorna Sylvia Ali
CBBE Adidas by Irene Spronk
Adidas Brand Study
Adidas Brand Value & Company Profile | Brandirectory
Building Brand Architecture: Nike and Adidas:
Adidas (Case Study)
Adidas: Brand Equity by Dora D
PDF) Equity in corporate co-branding: The case of Adidas and the All Blacks
How the Adidas app rewards loyal customers - Think with Google